With our business going through a significant growth spurt, we thought it a good time to develop a mission statement. I remember learning about mission statements in my Masters in Communication Management and not really getting the importance.
Now I do.
I am a firm believer that business has the ability, even the responsibility, to bring about change. Change that is for the better.
Before we began making our soaps, I was uncomfortable with the fact that I had no idea about what I was putting on my skin. I began researching more into it and got up to speed on issues such as palm oil, animal testing, parabens, micro-plastics and sulfates. Realising that there was very little on the market that we wanted in our bathroom cabinet, we decided to start making our own skincare and soap.
I am a big believer that small changes – something as simple as using a more ethical soap — by many can cause real and significant change. The growing success of our business suggests that I am not alone. And this makes me so happy.
Our business was founded on strong ethics and we believe we are only as good as those ethics. And now as we begin to grow we need to ensure that everyone associated with the Australian Natural Soap Company – from employees, to suppliers, to wholesalers, share these values. And this is why we feel it’s the right time to produce our mission statement.
One of the areas of our business that we’re excited about is our partnerships with not-for-profits and organisations that align with our own values.
For a few months now, we’ve had a product partnership with the Orangutan Project. When we first came up with the idea of donating $1 for every $2 tester bar sold to this incredible organisation, I wondered whether we’d be able to raise anything significant. But it’s amazing how something small, supported by many, can grow. We have already donated more than $1,000 and will keep raising money for the Orangutan Project as we get bigger.
And we have lots more ideas in the pipeline to help other amazing organisations that do equally important work. We always have to be careful that we don’t over extend ourselves. But this is a big reason why we got into this business and one of the most rewarding parts of it.
It’s been a wonderful experience drafting our mission statement and we can’t wait to share it with you… so stay tuned.
– Emma ✌️