Business has the power to promote change

business, ethics, Skin

With our business going through a significant growth spurt, we thought it a good time to develop a mission statement. I remember learning about mission statements in my Masters in Communication Management and not really getting the importance.

Now I do.

I am a firm believer that business has the ability, even the responsibility, to bring about change. Change that is for the better.

Before we began making our soaps, I was uncomfortable with the fact that I had no idea about what I was putting on my skin. I began researching more into it and got up to speed on issues such as palm oil, animal testing, parabens, micro-plastics and sulfates. Realising that there was very little on the market that we wanted in our bathroom cabinet, we decided to start making our own skincare and soap.

I am a big believer that small changes – something as simple as using a more ethical soap — by many can cause real and significant change. The growing success of our business suggests that I am not alone. And this makes me so happy.

Our business was founded on strong ethics and we believe we are only as good as those ethics. And now as we begin to grow we need to ensure that everyone associated with the Australian Natural Soap Company – from employees, to suppliers, to wholesalers, share these values. And this is why we feel it’s the right time to produce our mission statement.

One of the areas of our business that we’re excited about is our partnerships with not-for-profits and organisations that align with our own values.

For a few months now, we’ve had a product partnership with the Orangutan Project. When we first came up with the idea of donating $1 for every $2 tester bar sold to this incredible organisation, I wondered whether we’d be able to raise anything significant. But it’s amazing how something small, supported by many, can grow. We have already donated more than $1,000 and will keep raising money for the Orangutan Project as we get bigger.

And we have lots more ideas in the pipeline to help other amazing organisations that do equally important work. We always have to be careful that we don’t over extend ourselves. But this is a big reason why we got into this business and one of the most rewarding parts of it.

It’s been a wonderful experience drafting our mission statement and we can’t wait to share it with you… so stay tuned.
– Emma ✌️

orangutanproject

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From journalist, speechwriter… to soap maker??

business

Emma says… To think less than two years ago, I was making soaps in our kitchen. I was writing speeches for the Foreign and Trade Ministers by day and by night I was experimenting with a new type of creativity that involved scent and texture – it was the start of a love affair with natural plant oils for the skin.

My partner and I had talked for a while about starting a business – still not sure how a doctor and a journalist by training ended up in the soap business… but it kind of all just happened. Like most people we didn’t really think that much about soap but once we started making it and I started researching it, I think I had a light bulb moment where I realised how fundamental soap was to our modern lives and yet how unethical the whole production of commercially available soap was. Not to mention, how bad it actually was for your skin.

The journalist in me did an incredible amount of research on skin care and plant oils (It’s also handy having a doctor as my right-hand man who has an incredible understanding of chemistry and skin). Most of my research focussed on Australian oils. I had a hunch that these oils would be great for the skin and having travelled the country as a journalist with SBS and having written a lot of speeches on our first rate agricultural sector, I was biased.

We also started sharing our concoctions with family and friends and the response was so positive that I started believing that there was a business in this…

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Why The Australian Natural Soap Company?

business, ethics, Skin

Welcome to our very first blog post!!

This is where we share with you why we do what we do.

All of us who work for the Australian Natural Soap Company are incredibly passionate about producing the most ethical, nourishing, natural Australian skincare. None more so than the ANSC’s founder and director, Emma Cook who started the ANSC in her kitchen in 2013.

Emma’s going to start sharing her journey and the ANSC’s journey in this blog – a journey that if she could sum up in three words it would be skin, ethics and business.

The why is so important to what we do at the ANSC so we hope you enjoy reading!

Emma Cook