The point of this day can get a bit lost in the fluff of flowers & chocolates, but deep down it’s not just another hallmark holiday; it’s a chance to celebrate and empower women.
It’s an acknowledgment of the strength it takes to raise a family (or the choice not to), build a valuable career, pursue unique dreams or to live any particular way of life as a woman in this world which still struggles widely with issues of equality. As a small business run almost entirely by women, we value the importance of encouragement and support for each other. Not everyone does things the same way, but it’s about accepting that and embracing our differences – not fighting them!
We wanted to do something different this Mother’s Day to support and share those values, so we decided to partner up with The Beauty Bank – An amazing team who take in donations to create gift packs for people in need who wouldn’t normally be able to treat themselves to little luxuries like shampoo & candles.
Nice soap is one of those things that few people buy for themselves, but we all know it makes for a great gift. This means a lot people come in to shop with us for unique presents to give their relatives or friends (and often leave with a cheeky piece for themselves!). But what if for a few extra dollars with your purchase you could pay a soap forward to a woman who is a victim of domestic violence? Or a teenage girl who has to wear the same uniform all week because her parents can’t afford spares? We like to think that you would do it.
So as of now & for the next few weeks, when you come to visit one of our shops or you browse our website, you have the option to pay a soap forward. You buy a soap, we put it in the donation basket, The Beauty Bank packs it up for someone they believe it will bring a little light of joy to. Simple!
It’s a chance for you to treat the women in your life, as well as women you’ve never met, to something a little bit special that might just be the sign of support that they needed!